J. Philip's Westchester Real Estate Blog

J. Philip Faranda is based in Briarcliff Manor, NY. His market covers Westchester & the Hudson Valley. In addition to owning his growing brokerage, he ranks in the top 10 out of over 7000 agents in the EAMLS for closed transactions each year since 2007. He has appeared on ABC World News, quoted in the NY Times, AOL, AP & many other media. He is also a Vice President for the Empire Access MLS. You can reach him at (914) 723-8900.

An "Out of the Box" Open House Idea

I have a listing that is a "mystery." Nice house, aggressive price, well exposed location, and no deal. We've had two offers, but neither went together. One factoid: I get more lawn sign calls on this property than any other. What to do? 

Hold an open house? Are you crazy? I HATE open houses.

An open house on a weekday afternoon? Are you nuts?

Well, I guess I'm nuts. Given the close proximity to a local school which dismisses at 3pm and the nice weather, mortgage broker Trevor Curran (who came up with the idea) and I held 180 Weyman Avenue, New Rochelle, open from 2:30-4pm yesterday. No print ads, just web-driven stuff.

The tally? 4 visitors, one of whom has already scheduled to meet with the mortgage broker for a formal pre approval. Every one of them told me they had been watching the house and waiting for an open. Every one of them complimented the house, as it is very nice

Go figure. So we'll do it again next week.

180 Weyman New Rochelle

 180 Weyman Avenue, New Rochelle, NY 10805. $449,900, 3 BR, 1.5 Baths

OPEN HOUSE Thursday, October 29, 2:30pm-4pm

 

 

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10 commentsJ Philip Faranda, Broker-Owner • October 23 2009 08:56AM