J. Philip's Westchester Real Estate Blog

J. Philip Faranda is based in Briarcliff Manor, NY. His market covers Westchester & the Hudson Valley. In addition to owning his growing brokerage, he ranks in the top 10 out of over 7000 agents in the EAMLS for closed transactions each year since 2007. He has appeared on ABC World News, quoted in the NY Times, AOL, AP & many other media. He is also a Vice President for the Empire Access MLS. You can reach him at (914) 723-8900.

Letting a Client Go

I sent a buyer client a Dear John letter this evening, and it was sent with a heavy heart. I have been working with this couple on and off for 2 years now and after this afternoon I realized it was time to tell them I cannot help them. To paraphrase Abe Lincoln, a real estate brokers stock and trade is their time and advice. Your agent's time is valuable. We cannot be a tour guide; we'll go bankrupt.

I have enormous patience for people considering a 6 figure purchase. It isn't done lightly, nor should it be rushed. But 2 years is enough. It isn't even the length of time, at that, because this past summer I decided to let another buyer go after a month. In both cases, the problem was the same:

You cannot buy a $650,000 house for $400,000.

Real estate markets are highly localized. Westchester County is not Miami, Las Vegas or Pheonix. We aren't down 50%. Is there play with most sellers? Yes. But you can't offer a competitively priced house 80 cents on the dollar and justify it with the fact that it hasn't sold in 90 days. The Mrs. is not the issue; he is. If it were just her they would have bought in late 07 or early 08. She came out hobbled with a cold and was in the car as we spoke in the driveway. I explained to him that this was the best we've found, and that he either had to raise his price or make some concessions.

His reply was disconnected; I don't care about the friend of a friend who bought Shangri La for the back taxes. I'm an agent, and I should have found a steal for my family, right? Wrong, I bought the house my wife wanted. That's what you do. Those words didn't resonate with him. It was at that point that I realized this was hopeless. I had to say goodbye to them. If you want to be a wheeler dealer, I suggest baseball cards or ebay. I sell homes.

Not every house is 2009 updated and on a level, square lot at the end of a cul de sac for the same price as one with a 1980 kitchen, a cliff in the back, and a double yellow out front. If it is, it will sell in a day. You either have to raise your price point or lower your expectations if you've seen 100 homes and nothing is good enough. In some cases, you'll also have to find a new agent.

I wish these people the best. I hope this will be a wake up call for them. I have a business to run, and no business survives on window shoppers.

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23 commentsJ Philip Faranda, Broker-Owner • November 07 2009 01:37AM